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Marketing Theory (häftad)

Jagdish N Sheth


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Häftad (paperback)

  • Språk: Engelska/Svenska
  • Utg.datum: 1988-10-01



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  • The evolution of marketing theories and the rationales behind them are chronicled in this text, which presents a typology of different schools of marketing thought. The authors develop a list of concepts and axioms which they believe will be of use in generating a practical theory of marketing.




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